After a start focused on business models in the sector, OPÓTICA Summit 2026 continues with a second roundtable dedicated to a topic that is increasingly crucial to the success of companies: “What is the role of social media in optics?”.
The session, scheduled for 10:45 a.m., will bring together professionals recognized for their active presence in the digital world and for the way they have been able to take advantage of online platforms to gain proximity and relevance with customers.
The debate will feature André Monteiro (Óculos Para Todos), Eva Monteiro (Centro Óptico Ibérico), Marco Bilimória (MB Óptica), Rui Cruz (Óptica Cruz) and Tiago Novais (Adão Oculista), moderated by Miguel Alves, a consultant specializing in the optical sector.
In this conversation, the guests will share strategies, experiences and challenges regarding the use of social media as a tool for communication, marketing and customer loyalty, reflecting on the real impact of digital technology on the day-to-day running of the optical sector.
The OPÓTICA Summit, organized by ÓpticaPro magazine, will take place at the Hotel Solverde Spa & Wellness Centre in S. Félix da Marinha (Vila Nova de Gaia) on March 21 and promises to be an essential meeting point for professionals who want to anticipate trends and strengthen their strategic vision.
You can register here.