Tomorrow, the national optics sector will gather at OPÓTICA, held at the Hotel Solverde Spa & Wellness Center in São Félix da Marinha, for a full day dedicated to knowledge sharing, debate, and networking. Throughout the program, strategic themes for the future of optics and optometry in Portugal will be addressed, bringing together experts, entrepreneurs, and professionals from different areas of the sector.
Organized by ÓpticaPro magazine, the event features thematic sessions, roundtables, and interaction moments designed to tackle current challenges for optical practices, from management and innovation to regulation and evolving consumer demands.
PROGRAM
8:30 Roundtable “Independent, franchise or group: which is the best choice?”
Ana Coelho (Alain Afflelou Portugal)
André Brodheim (Optivisão)
António Alves (Opticalia Portugal)
António Martins (Zona Óptica)
Paulo Cenicante (Fábrica dos Óculos Original)
Moderator: Marco Pombo
9:30 COFFEE-BREAK
10:45 Roundtable “What is the role of social media in optics?”
André Monteiro (Óculos Para Todos)
Eva Monteiro (Centro Óptico Ibérico)
Marco Bilimória (MB Óptica)
Rui Cruz (Óptica Cruz)
Tiago Novais (Adão Oculista)
Moderator: Miguel Alves
11:55 Roundtable “How to reach the top?”
Eduarda Martins (Zona Óptica)
Guilherme Dias dos Santos (Ópticas Lince)
Luís Lucas (Institutoptico)
Pedro Pacheco (Primeiras Ópticas)
Rui Motty (Optocentro)
13:00 LUNCH
14:30 Lecture “Nuance Audio, the new hearing solution” by EssilorLuxottica
15:00 Roundtable “Post-regulation of optometry: what changes in the sector?”
Íris Castro (ERS – Entidade Reguladora da Saúde)
Eduarda Martins (APOR – Associação Portuguesa de Ortoptistas)
Henrique Nascimento (UPOOP – União Profissional dos Ópticos e Optometristas Portugueses)
João Caetano (APLO – Associação de Profissionais Licenciados de Optometria)
Pedro Pacheco (ANO – Associação Nacional dos Ópticos)
16:00 Roundtable “Education and research in vision sciences: where do we stand compared to Europe?”
Ana Roque (ISEC Lisboa)
Clara Pérez (University of Santiago de Compostela)
Madalena Lira (University of Minho)
Francisco Brardo (University of Beira Interior)
Luís Vieira (OcularEyeCare)
Moderator: João Firmo
17:30 COCKTAIL
18:30 Ceremony – Presentation of the ÓpticaPro 2026 Awards
The day ends on a celebratory note with the announcement and presentation of the ÓpticaPro Awards 2026, recognizing standout projects and companies in the sector. Integrated into the program, this ceremony underscores the commitment to excellence and innovation in Portuguese optics, making OPÓTICA an unmissable event on the professional calendar.
See you there?